Wednesday, August 1, 2012

The Ultimate Fitness App Wello Says “No Excuses, Just Results”


As I have stated time and time again, the life of an entrepreneur is a hectic one. Days are often long and nights are even longer. The startup lifestyle can quickly become an unhealthy one.  Fast food and sugar-heavy caffeine drinks become the norm (especially around our office!  Town Topic is right down the street for cryin' out loud!). Unless you have the metabolism of a 13-year-old, your waistline may expand without you even noticing. Many entrepreneurs fall victim to this and know that they need to live better.  But we all tend to hide behind excuses like we don’t have the time, energy or money to do anything about it.  But the truth of the matter is...we do!

If this sounds like you or someone you might know, there is now a solution to the problem (as with most problems in life, oftentimes they can be solved with the development of a new product or service!!).  It’s time to stop making excuses. New startup fitness provider Wello, which uses video chat to allow anyone to get personalized training sessions online, may be the answer to any entrepreneur’s fitness prayers!  

Much like Hitch Fit, the service I use here in Kansas City, Wello has launched a marketplace that connects personal trainers with potential clients by using two-way video chat.  This feature enables anyone to get training sessions at their convenience. A user just needs a laptop, web connection and webcam, and they can begin scheduling and taking personal fitness classes. People can work out at home or the office without having to step outside. And since there’s another person on the other line, there’s no chance quitting early!!

Wello has a wide range of exercise disciplines to choose from including yoga, Pilates, martial arts and strength training. Once users determine what type of exercise they want to take part in, Wello can connect them with trainers who fit their personal schedule and exercise style.  As we all know, some prefer a laid-back coach while others need the drill sergeant-type motivation.  Users can also choose between 25-, 40- and 55-minute sessions, depending on how much time they have. Once booked, users will receive a link to log in to their one-on-one training session.

For personal trainers, Wello provides a new revenue stream that does away with the hassles that come from booking sessions through gyms. Trainers can schedule sessions in their spare time and since local gyms aren’t taking a cut, they’re likely making a lot more per session than they would have otherwise. Personal trainers are also open to a potentially wider customer base.  In fact, Wello has recruited trainers from major cities, but also from less-populated areas where the potential customer base might be limited.

So far, Wello has signed up more than 150 trainers and has a backlog of others to evaluate. The startup evaluates each fitness professional for certifications, then puts them through a training session and has them provide a session for a Wello employee, who evaluates them before adding them to the system.
Wello was founded by Ann Scott Plante and Leslie Silverglide, who met at Stanford Business School and bonded over their mutual love of fitness.

Not only is Wello an awesome app to download for your fitness regimen, but it also has grounds for a very successful startup business.  We are excited to watch Wello grow over time and become a valuable tool for entrepreneurs who are driven to lead a healthy life.  Why not give it a try?

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